Why does The Land Group farm regeneratively?

The industrial-scale agricultural production model that has dominated the industry since World War II cannot sustainably feed a global population projected to reach 10 billion by 2050.

To ensure a sustainable and resilient food system for future generations, we must transition towards more sustainable yet economically viable agricultural practices prioritising environmental health, resource conservation, and social well-being.

We try to play our part at The Land Group: we rear premium grass-fed beef cattle using adaptive multi-paddock grazing, a regenerative grazing system that improves soil health and water retention, reduces erosion, and sequesters atmospheric carbon, while promoting a healthier livestock lifestyle and improving biodiversity at our farms.

Together, we cultivate sustainable growth.

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